Let Me Help You Build Your

Practice, One Step At A Time...

From Choosing A Business Model

to Opening Your Doors ...

... Even If You're Starting From Zero

Do you want to start a practice, but don’t know how?

Do you keep running into roadblocks trying to get your practice off the ground?

You knew that starting a practice comes with challenges...

But as it turns out, getting started is far more convoluted than you had imagined.

And now you're left wondering ...

Where do I start? What should I do first?
How much money do I need?
Do I need to get a permit or a license?
What type of office space do I need?
Should I accept insurance, cash only, or both?
How do I handle billing?
When can I expect to break even?

There are so many questions… and to move forward, you must find the answers.

While it should be simple, it is not.

And it's not your fault ...

School Did Not
Prepare You

Your education gave you first-rate clinical training, but it didn’t teach you anything about business or starting a practice.

School gave you the medical knowledge and taught you the clinical skills to become the competent practitioner you are today...

But it didn’t teach you anything about the “Business of Being a Nurse Practitioner.”

There was no mention of coding, billing, or managing a practice.

No, that wasn’t part of what you learned in school.

And that’s why starting a practice can be a confusing and overwhelming experience.

And it's why some NPs never get started, or get discouraged and give up.

But Not You!

You Are Committed!

You are determined to figure it out, no matter how high the odds are stacked against you.

You are determined to get your practice off the ground, no matter what it takes!

Because you are ready to...

take your future into your own hands
take control of your schedule and decide the days and hours you will work
experience the freedom of practicing to the full extent of your education and license… and you will not settle for anything less!

But first, you must get past the roadblocks.

I've Been in Your Shoes

I have an inkling of how you may feel, because I’ve been in your shoes...

But first, let me introduce myself.

My name is Barbara C. Phillips, APRN, GNP, FNP-BC, FAANP, and like you, I’m a Nurse Practitioner with experience in critical care, primary care, and specialty care.

When I started my first practice almost twenty years ago, I faced the same problems.

Just like you, I ran into roadblocks and was left with questions.

But I had to move quickly because I was caught between a “rock and a hard place.”

This is what happened to me…

Before starting my first practice, I took a part-time job at a small clinic. It was a welcome change for me because it freed up my time.

Overnight, my 60-minute one-way commute turned into a 3-minute drive down the hill.

But there was a catch, and it didn’t take long for me to catch on…

The owner of the clinic handed out scripts for narcotics like people hand out candy on Halloween.

And if that wasn’t bad enough, he expected me to do the same!

That’s when I knew I had to get out… if I was to save my license and my reputation.

I considered getting a job until I realized that my reputation might already be tarnished.

And since I had been thinking about starting my own practice for some time, I decided it was now or never.

But don’t get me wrong…

I don’t advocate starting a practice when your back is up against the wall!

But this is how it played out for me.

And once my decision was made, I needed to figure out how to get started, what to do next, and which steps to take.

But it was like hitting my head against a wall. No matter how hard I tried, I couldn’t find anything.

There was no information for Nurse Practitioners, nothing about starting a practice or how to run one.

Nor could I find anyone to help me or guide me.

Finally, I realized that it was up to me; I had to figure it out on my own.

I knew nothing about business. Because back then, just as today, business training was not part of what was taught in school.

So, I started looking for answers…

I went online and searched Google. I joined forums and asked questions…

And while I didn’t get answers to my questions, I had plenty of questions coming my way.

To my surprise, other NPs were facing the same hurdles. They were asking the same questions I was asking.

And so I began sharing the answers I found with my fellow NPs.

And this is how it all began: my system for starting a practice.

Mistakes I Made...

Did I make mistakes? You bet! More than my fair share…

Starting out, I didn’t know nor understand…

how to set my fees or manage my cash flow
what to do about billing (a mistake that nearly cost me my practice)
the importance of staying on top of patient responsibility

I gave it my best, but … you don’t know what you don’t know!

Inadvertently, I made huge mistakes that could have shut down my practice before it ever had a chance to take off.

Today I know that it didn’t have to be this way…

My experience could have been much different had I been able to tap into the guidance of a teacher or a coach.

Or if there had been a program or a course to teach me what I needed to know.

The entire business building process would have been faster
I could have started my practice earlier
Worked with my patients sooner...

Not to mention the amount of money, headaches, and sleepless nights I could have saved myself…

But there was nothing back then.

Eventually, though, I learned what I needed to know and opened my first practice.

And, I am proud to say that it all worked out...

Don't Reinvent the Wheel...

Now, I don’t like to reinvent the wheel, nor do I think it’s a smart thing to do.

And that’s why I took my knowledge and experience and put them into a program teaching NPs how to start a practice in less time, with less frustration and headaches.

It took me years to develop the insights and strategies my students have used to get their start in business. And today, many of them run successful practices in various specialties.

Here’s what some of them have said…

Successful Practice

“My wife (Tiffany Cutbirth) started her own NP practice in Texas back in 2015 and her first purchase was your startup package. We attended a few online webinars with you and have been racing ever since. Including Tiffany, we now have 3 NPs, 3 Medical Assistants, and me. Our focus is providing geriatric care in our patient's place of residence, with an average patient age of 85. Your help was instrumental in our success and just wanted to pass along a huge thank you.”

RICK GEORGE
KINGWOOD, TEXAS

My Way

“I am grateful for that opportunity and giving me the opportunity to do my "thing, my way", and I would do it again. Your course was superb and opened my eyes to so many things. I truly cringe when I see other NPs in the Facebook groups ask start-up questions, I did all of my own research, not taking someone else's word for it, and often times I see experienced!! NP's and clinic owners, giving BAD and incorrect advice.”

RONI ANN TOMARELLI, NP
NORTH CAROLINA

Opened in one of the most restrictive states.

“Your course truly made me believe that it was possible for me to open my own clinic even in one of the most restrictive states. I also enjoy the free meetings you give monthly to engage with all your clients. Thanks for this platform🤗🤗🤗"

SHAMIKA BROOKS, NP
TEXAS

Follow the Yellow Brick Road

While your education didn't include business skills, that doesn’t mean you can’t start a practice.

What it means, however, is that you must acquire the necessary business education elsewhere.

You CAN start your practice, and it doesn’t have to be confusing, overwhelming, or stressful.

But make no mistake…

You could ignore the lack of business knowledge and keep pushing forward.

But I’m here to tell you it’s in your best interest to stack business know-how on your side, even if only the basics.

You can choose to be proactive and educate yourself or wait until "life educates you.”

The choice is yours!

Stack the Odds on Your Side

Why not start your practice with a time-tested, proven system?

It's like stepping on the “yellow brick road” and following it until you reach your destination.

Or…

You can take the narrow, winding road and get there… maybe... someday…

Because there are certain steps you must take when you start your practice.

Skip just one (or more), and you could find yourself in trouble.

But no, you don’t want to be the NP who ignores a single step, let alone two.

Or the one who makes a serious mistake that could have been avoided, with a bit of know-how...

The one who …

leaves her job before she understands what it really takes to start a practice
rents clinic space before she knows if or when she’ll break even
mortgages his house before he has a solid plan for his practice
has no idea how to market to find new patients
overpays for new equipment that could have been purchased used, at lower costs

You want to be the NP who knows beyond the shadow of a doubt…

the type of practice she wants to start
the amount of revenue she can expect
the services he wants to offer to his patients
how to bring new patients to the practice from day one
how to manage the billing, follow-up, and cash flow

It’s the type of information you need to know to stack success on your side!

And it’s what I'll share with you in Essentials of Starting a Practice.

Introducing...
"Essentials of Starting a Practice"

Essentials of Starting a Practice is our digital, on-demand program that teaches you everything you need to know to start and grow a practice.

We'll go one step at a time, from choosing your business model to opening your doors... everything you need to know delivered over eight, on-demand modules.

In addition to the eight video modules, Essentials of Starting a Practice is packed with a wealth of resources... forms, documents, templates, webinar replays, and more.

Once you place your order and complete checkout, you'll have immediate access to everything.

You'll get instant access to all the lessons, the companion workbook, all worksheets, forms, documents, templates, and more.

What's inside Essentials of Starting a Practice?

Here is a Detailed Breakdown of What You Will Learn in Each Module

Module One

Current Practice Models

Overview of current practice models and their pros and cons so you can make an informed decision about what's right for you
How to create a unique, hybrid model for your practice that is tailored to your specific needs
How to choose the best practice model to make sure you make the right decision
Ethical considerations of practice models and how they may impact your decision

Module Two

The PPFM Analysis™

We’ll talk about planning and examine a range of startup considerations: personal, professional, financial, and market

The personal and professional analyses address your “why,” your motivation, and the degree of practice readiness

The financial and market analyses...

Financial Analysis: How to determine if your practice idea is financially feasible so you can move forward
Marketing Analysis: How to assess the needs in your community and who else is addressing them. How to do research, so you know who else is “playing in your sandbox”

Module Three

Steps to Business Creation

Time to start your business…

The dos and don’ts of choosing a business name... there's more to it than you think
Rules & regulations to consider so you operate within the law
Current business structures and how to choose the best one for your practice
Insurance and collaboration: considerations to help you make sound business decisions

Module Four

Revenue Generation

Revenue models: what they are and how to choose one that best fits your practice
What you must know about setting fees and accepting payments
How to get credentialed so you can bill for your services without delay
Options for setting up your billing to help create a strong financial foundation
Coding and billing ... what you must know
How to bill Medicare, Medicaid, and commercial insurance
How to handle collections so you don't lose revenue

Module Five

Getting Patients to Your Practice... Marketing

What it is and why it's essential to your success
Your marketing message and how to communicate it clearly
Why you need a marketing plan and how to create one
How to avoid "fly-by-the-seat-of-your-pants-marketing"
Why marketing is not a one-time activity...
How to bring a steady stream of patients to your practice...

Module Six

Tools of the Trade

Equipment & Tools you need to start your practice
Where to find equipment at reasonable prices so you don't overpay
What to consider when selecting technology for your practice; technology that's right for you
How to pick the best EHR, one that works for you and your staff

Module Seven

Clinic Operations

How to take care of patients so they tell friends and family about you
How to manage workflow so your practice runs efficiently, without wasting time or resources
Quality customer care, scheduling, and how to manage your front desk
How to keep documentation current so it meets legal standards
Policies and procedures: why you must keep them up-to-date and current

Module Eight

Business Operations

How to manage your practice and what it takes to do it well
All about patient-facing policies ...
How to manage risk in your practice; planning for disaster before it strikes
Human resources... Should you hire? How to manage employees to stay within the law
Financial management: how to stay on top of your finances so your practice can thrive

Resources

A companion workbook to help you stay on track and commit ideas and plans to paper
New patient forms: Health history, new patient packet (sample policies & forms), release of information
Financial forms: payment installment plan, credit card on file, deductible educational handout, patient right to waive billing, and more
Patient visit forms: consent for treatment, consent to treat minors, consent for vaccination, return to work

Here's what previous students have said about the program...

Yolanda Rodriguez

This course was exactly what I needed to be prepared to start my practice. I am so thankful for this information and the confidence that I have to move forward.

Aric Dain Mayer

This was an incredibly informative course that I recommend to all entrepreneurs with advanced nursing interest!

Alexandria Shaw

I had to work and so I am having to rewatch or listen to a lot of the classes, but it is still worth the money! I feel like I am being very well prepared to open my own clinic.

A Unique Opportunity

I’ve been teaching NPs how to start a practice for nearly 20 years.

You could say I’m an old hand at it... 😊😊

Essentials of Starting a Practice is my signature on-demand course that teaches you step by step, everything you need to know to start your practice.

And ...

It’s the same program I am teaching to the fellows of the Nurse Practitioner Entrepreneur Program, offered through Duke University, in partnership with Johnson & Johnson.

When you enroll in Essentials of Starting A Practice, you finally can…

Put an end to stress, confusion, and frustration...
Stop hitting your head against the wall...
Shorten the time it takes to start your practice...
Avoid startup mistakes that could haunt you for years...

Let me help you get your practice off the ground...

So you can…

Work with your patients as you see fit...
Deliver the quality care you know you can provide...
Take full charge of your schedule and time...
And take complete control of your life and future...

Yes... I'm Ready to Enroll Now!

What is The Investment?

You may be wondering what it costs to enroll in Essentials of Starting a Practice?

Business training, just like medical training, can be expensive.

And there is a good reason for it…

Education and training will take you a long way.

They give you the skills, know-how, and confidence you need to succeed.

While getting educated requires some investment, forgoing it is not without cost.

The cost of not acquiring business education comes in the form of lost time, missed opportunities, and high opportunity costs.

I'd like to invite you to take advantage of the opportunity before you.

Get the education and know-how you need to start your practice today.

Your investment in Essentials of Starting a Practice” is a one-time payment of $1200. There are no other fees or future charges.

Click the button below to enroll now...

Yes... I'm Ready to Enroll Now

In Summary...

Let me recap what you get when you invest in Essentials of Starting a Practice today.

You get lifetime access to Essentials of Starting a Practice...
Access to eight video modules... with over 13 hours of recordings
Access to the companion workbook to help solidify what you learn
Access to a wealth of resources... documents, forms, and templates to help you get up to speed fast
Download and customize forms and templates, and save valuable time when starting your practice
Access to a webinar replays that dive into a wide range of NP practice-related topics

The definition of insanity is doing the same thing over and over again and expecting different results.

~ Albert Einstein ~

A Fork In The Road…

Now you’ve come to a fork in the road… It’s time to decide.

Will you continue to struggle, feeling frustrated, and overwhelmed? Will you fall even further behind?

Will you keep doing what you’ve done in the past and keep getting the same results?

Or… will you choose to go down a different road?

Will you choose to follow a proven blueprint to start your practice, and finally get the results you want?

The choice is yours. The ball is in your court…

Get Started Today!

Choose the Option That's Right for You

The NPBO™ Private Community, paired with Core Plus, provides access to a wealth of resources, connections, and networking opportunities. It also gives you direct access to me via private office hours, where you can schedule a monthly 10-minute 1:1 coaching call.

Essentials of Starting a Practice - Core

$1,200

Your One-Time Investment

Lifetime access to Essentials of Starting a Practice, including all videos and supporting materials
Lifetime access to a host of replays of previous webinars covering a broad range of topics relevant to NP Practice
Lifetime access to the companion workbook, all forms, templates, documents, and more

Enroll me Now...

Essentials of Starting a Practice - Core Plus

$1,670